We’re seeking a Product Management & Commercial Intelligence Analyst to join the Linear Technologies (LT) business unit in Pineville, NC. You will work closely with our Business Unit Product Management team to drive awareness, interest, and demand while increasing distributor satisfaction, loyalty, and retention for specific product technologies. Key responsibilities in this role will consist of:
- Identify product portfolio gaps, unmet customer needs, and growth opportunities.
- Analyze market trends, customer applications, competitive offerings, and positioning.
- Assess product-to-application fit across strategic target industries.
- Translate market insights into actionable recommendations for Product Management.
- Continuously utilize market research and market intelligence to benchmark Bosch Rexroth against key competitor go-to-market positions, maintain in-depth knowledge of how to differentiate Bosch Rexroth’s technology within the market.
- Identify and prioritize target customers and applications based on market potential, strategic fit, and product relevance.
- Develop qualified opportunities in collaboration with Product Management and Sales.
- Support early customer and application qualification before commercial handoff.
- Build visibility into emerging market and customer opportunities.
- Translate market and product intelligence into actionable information for Sales.
- Provide customer, application, product, and competitive insights to support commercial engagement.
- Establish a structured connection between identified market opportunities and Sales execution.
- Track opportunities, barriers, and commercial outcomes.
- Serve as a link between Product Management, Sales, and other commercial functions.
- Create a structured feedback loop between customer-facing teams and Product Management.
- Support alignment on target markets, customers, applications, and growth priorities.
- Be the Key Contributor to the marketing strategy development and ensure strategy implementation of external product communication plans for the assigned Business Unit technology.
- Drive top-of-funnel inbound marketing and ensure integration of appropriate content and messaging from central business units in Germany into the North American Region, while also harmonizing across all mediums of communications.
- Coordinate the development and execution of technology-specific content, communication materials, and/or campaigns to meet brand guidelines.
- Utilize an integrated multichannel approach to marketing for both online and offline channels. Select appropriate communication mix, content, and timing to deliver the right message to the right audience to maximize effectiveness. This includes, but is not limited to, public relations, editorial opportunities, social media, paid media, event marketing content, technical product content development (tech papers, whitepapers, etc), e-communications, videos, newsletters, webinars and more.
- In collaboration with agency, select appropriate media, content, and timing to deliver the right message to the right audience to maximize total contacts and qualified leads, impressions, and other defined KPI. Ensure contacts generated are qualified and nurtured to further their journey to becoming sales qualified.
- Compile, maintain data, and report on success of campaigns and marketing activities for assigned technology topics. Identify, track and report on lead generation. Manage spend for defined budget and report on monthly basis to key stakeholders.
- Integrate consistent product content, promotions strategy, and branding into various platforms, media, with customization by distributor as needed.
- Support distributor-specific projects with communication materials.
Requirements:
- Bachelor's degree in Business, Engineering, Marketing, Economics, Analytics, or related discipline.
- 3-5 years of work experience in technical B2B marketing, product management, market intelligence, business development, commercial analytics, sales, or a related field.
- Proficiency in MS Office (Word, Excel, PowerPoint, Outlook) and Adobe Creative Cloud (Illustrator, InDesign, Photoshop).
- Demonstrated expertise with LinkedIn, social media platforms, and marketing automation tools (HubSpot, Mailchimp).
- Strong written and verbal communication skills with ability to create marketing copy for multiple media formats.
- Ability to comprehend technical product features, connect capabilities to customer applications & translate them into compelling messaging.
- Experience managing campaigns, tracking KPIs, and analyzing campaign performance data.
- Excellent organizational and multitasking skills with ability to prioritize and manage multiple projects simultaneously.
- Proactive problem-solving mindset with strong judgment and initiative in a collaborative, cross-functional environment.
- Fundamental financial acumen to manage and track marketing budgets.
- Willingness to travel up to 15% as needed.
Preferred:
- Knowledge of Bosch Rexroth linear technology products.
- German language skills and/or SAP experience.
BOSCH is a proud supporter of STEM (Science, Technology, Engineering & Mathematics) Initiatives
- FIRST Robotics (For Inspiration and Recognition of Science and Technology)
- AWIM (A World In Motion)
By choice, we are committed to a diverse workforce - EOE/Protected, Veteran/Disabled.