The Company
Our client is a leading gaming marketing services company headquartered in Singapore, helping global brands and game publishers connect authentically with gaming communities across Southeast Asia. The company specializes in delivering data-driven marketing campaigns, creator and influencer partnerships, community engagement initiatives, immersive gaming experiences, and next-generation interactive media solutions.
Founded by experienced leaders from the media, entertainment, and gaming industries, our client works with some of the world's most recognized game publishers and consumer brands. They are backed by prominent global investors and continue to expand their presence across one of the fastest-growing gaming markets in the world.
The Role
Senior Publisher Partnerships Manager, China
Our client is seeking a commercially driven and entrepreneurial Senior Publisher Partnerships Manager to develop strategic partnerships and drive revenue growth with Chinese game publishers expanding into Southeast Asia.
This role will focus on positioning our client as the preferred market-entry and growth partner for Chinese publishers looking to establish and scale their presence across the region. The successful candidate will combine strong commercial acumen with deep gaming industry knowledge, existing publisher relationships, and experience navigating cross-border business opportunities.
Key Responsibilities
Market Expansion & Growth
- Support growth initiatives across Southeast Asian gaming markets, particularly Indonesia and the Philippines.
- Identify and develop new commercial opportunities across the company's service portfolio.
- Position the company as a leading market-entry and growth partner for international game publishers entering Southeast Asia.
China Publisher Partnerships
- Build and strengthen relationships with Chinese game publishers, developers, and ecosystem partners.
- Generate inbound revenue opportunities from Chinese publishers seeking growth in Southeast Asia.
- Advise publishers on go-to-market strategy, creator partnerships, community building, localization, and player acquisition.
- Collaborate closely with internal teams to deliver integrated marketing and growth solutions.
- Represent the company at industry conferences, events, and partner meetings across China.
Commercial Leadership
- Own regional revenue targets and growth objectives.
- Develop and manage a strong pipeline of publisher and strategic partnership opportunities.
- Lead commercial negotiations and long-term partnership agreements.
- Work with leadership teams on pricing strategies, commercial offerings, and new service development.
- Drive forecasting accuracy, pipeline visibility, and operational excellence.
Requirements
Essential Qualifications & Experience
- 4+ years of experience in business development, partnerships, commercial leadership, or market expansion within gaming, esports, media, entertainment, or digital platform industries.
- Strong existing network within the Chinese gaming publisher ecosystem.
- Experience building strategic partnerships across multiple international markets.
- Proven ability to develop new business opportunities, revenue streams, or market expansions from the ground up.
- Strong commercial negotiation and partnership management skills.
- Experience working in high-growth, entrepreneurial environments.
- Excellent communication and stakeholder management abilities across different cultures and markets.
- Experience working with regional or distributed teams.
- Passion for gaming, creator economies, digital culture, and emerging entertainment ecosystems.
- Fluent in both Mandarin and English.
Preferred Profile
- Strategic thinker with a hands-on execution mindset.
- Comfortable operating in fast-paced, dynamic environments.
- Strong understanding of Southeast Asian gaming market dynamics and publisher expansion strategies.
Benefits
- Opportunity to shape the future of gaming and interactive entertainment across Southeast Asia.
- Work alongside experienced industry leaders, operators, and investors.
- Flexible and entrepreneurial work environment focused on innovation and impact.
- Competitive compensation package with performance-based upside.
- Significant regional exposure across high-growth gaming markets.
- Access to an extensive network of publishers, creators, brands, and gaming communities.
- Collaborative culture that values ambition, creativity, professional growth, and innovation.