RCA is looking for a driven and focused Digital Marketing Manager to join their team. You will have a track record of creative problem solving and previous experience of working multiple busy digital marketing campaigns within a label, across a broad range of artists. You will primarily work alongside the Marketing and Audience Development Teams, artists, and artist managers, as well as, collaborating with various internal teams at Sony.
This is an exciting opportunity to impact how our artists are discovered and how they engage with fans around the world.
RCA UK is a flagship label for Sony Music with a roster that includes Bring Me The Horizon, Myles Smith, Tems and Jade, joining US superstars including Beyonce, Steve Lacey and SZA. Since 93’ is a sub-division of RCA.
We’re looking for people who want to do great things, make an impact, and aren’t afraid to roll their sleeves up and get stuck in.
What you'll do:
STRATEGY & PROJECT MANAGEMENT
- Create custom and compelling digital strategies in partnership with the team, working to implement digital marketing and content/communication plans that foster loyalty and advocacy among existing fans while also attracting new audiences across various touchpoints in the online ecosystem.
- Leverage data to create tailored campaign strategies for artists' key platforms, ensuring engaging and consistent online communications for an 'always on' audience experience.
- Collaborate with artists, managers, marketing & wider digital team members & external agencies to bring your ideas to life
- Monitor changes in the market, with an emphasis on the industry, competitors and campaigns. Identify emerging trends and social media patters and educate the wider team on how to infuse them into artist campaigns
- Ensure timely delivery of all digital aspects of a marketing campaign in line with core project and approval route milestones, within budget
DIGITAL MARKETING
- Work with Marketing & our inhouse Planners, to create holistic media plans across platforms, adhering to project budgets.
- Deliver market-leading and creative campaigns from concept to execution across all areas of business to continually meet strategic goals.
- Pitch & execute digital partner opportunities for artists.
- Steer the planning and execution of influencer marketing opportunities (both organic and paid)
- Drive digital and new technology innovation to position artists and RCA UK as industry leaders
CONTENT DEVELOPMENT
- Work alongside core teams to provide all relevant assets and data for social growth. Including constant evaluation of social strategy; including a keen focus on short-form video content e. TikTok / Reels / Shorts. (in-line with overall strategy)
- Work with Marketing & Creative teams to direct an artist’s social assets for optimum performance (eg. engagement)
COMMUNITY/AUDIENCE DEVELOPMENT
- Work alongside agencies, CRM & UK International team to grow & engage Domestic and International audiences. – ensuring subscriber growth & engagement targets are set and plans in place.
- Work with Owned Platforms team to establish and optimise artist owned properties
- Work with label analyst to generate regular reports and insight interpret overall campaign performance to ensure KPIs are met & new opportunities are targeted.
Who you are:
- You have strong experience in a frontline label, or within a major label digital adjacent role.
- You are a highly motivated, curious thinker with an active interest and passion for digital marketing, who thrives in an ever-changing environment.
- We are looking for someone who is completely immersed in internet culture and aware of current TikTok, meme and other trends and also emerging platforms and technology.
- You are a collaborative team player who can work with the wider team to deliver on shared business and campaign goals.
- You are a confident communicator who can work with people at all levels and ideally has negotiated and influenced internal and external contacts.
- You are a committed project manager who can organise a varied and full workload, prioritise, work under pressure and problem solve to see an idea through to completion.
- You can utilise data to inform digital strategy and understand results whilst also taking a creative approach to idea generation & innovation.
- You understand the UK recorded music market and its use of social content, creator marketing and viral trends to amplify records.
- You will have a passion for the RCA roster and show enthusiasm for both international and domestic artists.
What we give you:
- You join a vibrant global community with the opportunity to channel your passion every day
- A modern office environment designed for you, empowering you to bring your best
- Investment in your professional growth and development enabling you to thrive in our vibrant community
- The space to accelerate progress, positively disrupt and create what happens next
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
- We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
Privacy Policy
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Please note that applicants must be at least 18 years of age.