As our new Lead Generation Manager, you will own the architecture, execution, and optimization of RepRisk’s global lead generation and marketing automation engine. Based in London, UK, or in Berlin, Germany, you will be part of our global Client Experience division and report to the Associate Director, Digital Channels.
This is a hands-on, systems-driven role positioned within the MarComms team, working closely with digital channels and sales operations team members. You will be responsible for building and scaling the automated systems and processes that fuel our pipeline - from first touch to marketing qualified lead and handoff to sales – based on industry best practices.
As Lead Generation Manager, you will have advanced technical expertise and a deep understanding of lead generation tactics.
Key responsibilities
Lead Hubspot implementation, configuration, and integration with Salesforce CRM (including field mapping, sync behavior, validation rules, and automation dependencies.)
Design, build, and maintain complex marketing automation workflows (lead routing, scoring, grading, suppression logic, re-engagement)
Apply a multichannel approach to lead generation to maximize touchpoints and conversion rates.
Continuously monitor and optimize campaigns to improve performance and increase efficiency in pre-qualifying leads before passing them to sales.
Track and analyze key metrics from lead generation campaigns and report on performance to the wider commercial team and senior leaders.
Act as the internal technical authority for marketing automation, including documentation and governance.
Provide guidance, training, and support to internal teams to ensure optimal performance.
You Offer
Bachelor’s degree or equivalent professional experience in B2B marketing, technology, or digital growth roles.
5 years+ professional experience in lead generation and marketing automation roles.
Advanced understanding and experience of CRM systems and marketing technologies, including Salesforce, HubSpot and Pardot.
Proven track record for delivering marketing automation projects in a fast-paced environment, with the ability to meet deadlines.
Data-driven mindset with the ability to interpret analytics and convert insights into actionable strategies.
Strong understanding of marketing KPIs, such as email marketing and marketing conversion metrics.
Excellent communication skills — written, verbal, and interactive — with the ability to liaise with stakeholders, particularly marketing leadership, and a strong interest in marketing technology and systems.
Ability to work both autonomously and collaboratively.
Proficiency in English, every other language is a plus.
Please note that we will only consider candidates with a valid work permit