Owala Brand Marketing Associate- Core & Campaign.

Come help build Owala, the #1 hydration brand in the country and one of the fastest growing consumer brands in the U.S. As a Brand Marketing Associate on the Core & Campaign team, you will help manage the product portfolio that powers the brand: the colors, patterns, product lines, and launches that show up on shelves and in carts every season.

Key Responsibilities:

• Own day-to-day management of assigned product lines, including assortment detail, SKU setup, lifecycle tracking, and launch readiness
• Support the seasonal color, pattern, and collection calendar from concept through launch, including sampling rounds, lineup tracking, approvals, and asset coordination
• Drive new product introduction workstreams across cross-functional partners, keeping timelines, inputs, and decisions moving
• Build and maintain portfolio reporting on sell-through, velocity, and SKU and color performance, and translate it into clear recommendations
• Analyze sales data, consumer insights, and competitive activity to inform assortment, pricing, and lifecycle decisions
• Contribute to product positioning, pricing inputs, packaging direction, and retailer-facing materials
• Partner with Creative, Brand, and Community teams on campaign and product moments, including briefs, feedback rounds, and launch content
• Support Sales with product stories, assortment detail, and merchandising inputs for key customers
• Partner with Demand Planning and Operations on forecast inputs, inventory flow, and end-of-life transitions
• Maintain accurate documentation, calendars, and shared sources of truth across a high volume of SKUs and simultaneous workstreams

Required Qualifications:

• Bachelor’s degree and/or 2+ years of work/internship experience
• Background in: CPG Brand Marketing, Finance, Sales, Consulting or other leadership development program experience
• Skills: Financial acumen, strategy, leadership, creativity
• Ability to think strategically, generate creative solutions, manage multiple projects, and achieve successful business results rapidly
• Team player, capable of managing relationships across functional areas and clear communication across different languages and cultures
• Excellent written and verbal communication skills
• Self-starter with ability to work with minimal supervision

Preferred Qualifications:

• Strong analytic ability to translate data into meaningful insights and action
• Ability to strategically choose levers to balance short-term commitments and long-term brand health
• Understand P&L mechanics and how to impact topline and bottom-line drivers
• Ability to identify and evaluate brand building ideas across 4Ps and make connections across other brands in portfolio
• Ability to determine how to use 4Ps to achieve brand strategy and goals
• Demonstrate comfort and capability with brands in all stages of growth
• Ability to influence and inspire direct and cross-functional team
• Experience supporting products on a seasonal or fashion-calendar cadence, including sampling, color and material approvals, or assortment planning
• Genuine interest in color, design, trend, and consumer culture, with instincts for what will resonate and what will not