Lead marketing strategy and execution to drive brand awareness, generate qualified leads, and grow revenue through data-driven campaigns and cross-functional collaboration.
Key Performance Indicators:
• Increase lead volume and conversion rates
• Grow brand awareness and engagement
• Launch campaigns on time and within budget
• Improve CAC and marketing ROI
• Maintain strong pipeline through segmentation
Qualifications:
• Bachelor’s degree in Marketing, Business, or related field
• 5+ years marketing management experience
• Proven track record in campaign performance metrics
• Experience with CRM and marketing automation tools
• Strong understanding of market research and positioning
Required Skills:
Marketing analytics and reporting, SEO/SEM and paid media (Google Ads, Meta), Marketing automation (HubSpot, Marketo), CRM management (Salesforce), Content strategy and campaign execution, A/B testing and experimentation, Strategic thinking, Leadership and team management, Cross-functional collaboration, Data-driven decision making
Required Qualifications
Bachelor’s degree in Marketing, Business, or related field
5+ years marketing management experience
Proven track record in campaign performance metrics
Experience with CRM and marketing automation tools
Strong understanding of market research and positioning