THE ROLE
A Growth & Operations Lead to own the freelancer side of the Servi marketplace — from strategy and outreach to vetting, activation, and retention. This is a hands-on, field-heavy role that sits at the intersection of business development, operations, and marketplace management. The person will work directly alongside the co-founders to build the supply engine that makes Servi run.
KEY RESPONSIBILITIES
1. Supply Growth Strategy & Planning
Help define freelancer supply targets per vertical and area.
Structure service verticals and sub-verticals, and set clear requirements per vertical, skills, certifications, experience, availability and others.
Identify and prioritize acquisition channels and adjust supply planning based on operational needs and early demand signals.
2. Supply Outreach & Partnership Coordination
Build relationships with universities, public and private institutions, and community organizations to grow the freelancer network.
Lead freelancer acquisition through job fairs, partnerships, cold outreach, referrals, and on-ground initiatives.
Support ambassador and referral programs to accelerate supply growth, in addition to other initiatives.
3. Pipeline Management & Conversion
Own and manage the freelancer pipeline from initial reach and contact through to activation.
Maintain structured tracking systems and dashboards, to monitor conversion rates across all onboarding stages.
Identify drop-off points in the funnel and improve outreach messaging, scripts, and onboarding flows accordingly.
Convert non-freelancers into service providers.
4. Freelancer Vetting & Quality Control
Own the vetting pipeline end-to-end: document collection, identity verification (KYC), interview scheduling, and onboarding.
Define and enforce quality standards and acceptance criteria per vertical.
Support Trust & Safety processes by ensuring proper verification, maintaining quality standards, and resolving issues when they arise.
5. Marketplace Operations & Freelancer Management
Ensure balanced supply across verticals and areas, monitor freelancer availability, readiness, and utilization.
Build and maintain relationships with freelancers post-onboarding, supporting them through their engagements and growth.
Monitor performance, engagement, and retention. Handle freelancer issues, feedback, and escalations.
Support engagement initiatives to keep the supply base active and motivated.
6. Reporting & Performance Tracking
Maintain structured dashboards tracking acquisition, conversion, activation, and retention metrics.
Provide regular reporting on supply growth, quality levels, and operational gaps. Track key KPIs and flag risks or bottlenecks.
Research and act on insights around freelancer behavior, pricing, and vertical dynamics.
7. Research & Process Benchmarking
Research regional and global platforms to benchmark best practices in supply operations and freelancer management.
Translate findings into internal playbooks, processes, and guidelines; contribute to building a structured knowledge base for scaling.
PROFILE & COMPETENCIES
Education: Bachelor’s degree in business management, operations, project management, HR or a related field.
Experience: 6 to 10 years in operations, business development, or marketplace environments. Startup experience is a strong advantage.
Languages: Fluent in English and Arabic. French is a plus.
Technical Skills: Advanced Excel / Google Sheets for data analysis, dashboards, and funnel tracking. Proficiency in Microsoft 365 and Google Workspace. Hands-on experience with CRM and field outreach tools. Comfortable with project management platforms. Strong digital organization habits.
Soft Skills: Persistent and persuasive in the field. Data-driven and self-accountable. Adapts fast, works well with ambiguity, and thrives without a playbook. Tech-savvy — uses tools to move faster, not just to report.
WHO THRIVES HERE
This role is built for someone who is equally comfortable in the field building relationships and at a desk, managing pipelines and data. It is for serious owners who move fast without losing structure and want to build something that has never existed in this market.