As the Senior Marketing Executive, you will be the strategic engine behind two of the region's most influential life science and pharmaceutical events. Your mission is to develop and execute multi-channel marketing strategies that drive high-value attendance, increase exhibitor ROI, and solidify CPHI Middle East and BIO Middle East as the "must-attend" fixtures in the regional pharma calendar.
Key Responsibilities & Deliverables
1. Strategic Planning & Execution
- Campaign Lifecycle: Lead the end-to-end marketing cycle (Awareness, Interest, Conversion, Retention) for both events.
- Segmentation: Develop a sophisticated data-segmentation strategy to target specific niches: API manufacturers, biotech startups, government regulators, and big pharma C-suite.
- Budget Management: Full ownership of the marketing budget, ensuring optimal ROI across paid, earned, and owned channels.
2. Digital & Content Marketing
- Lead Gen: Drive high-quality MQLs (Marketing Qualified Leads) for the sales team through inbound marketing and targeted LinkedIn campaigns.
- Content Authority: Oversee the creation of whitepapers, webinars, and industry reports that position the events as thought-leadership hubs.
- Automation: Manage the deployment of automated email journeys (Eloqua) to nurture prospects through the registration funnel.
3. Strategic Partnerships
- Stakeholder Relations: Act as the primary marketing liaison for local health authorities and trade associations.
- Media Management: Negotiate barter agreements and manage relationships with key regional and international trade press.
4. On-site Experience & Analysis
- Experience Design: Collaborate with the operations team to ensure the brand experience is seamless on the show floor.
- Data Reporting: Provide weekly KPI reports on registration pacing and exhibitors MQLs.
- Experience: 3+ years in B2B event marketing. Experience in Pharmaceutical, Biotech, or Healthcare sectors is a significant advantage.
- Marketing Tech Stack: Mastery of Marketing Automation tools
- Digital Proficiency: Hands-on experience with SEO/SEM, LinkedIn Campaign Manager, and Google Analytics (GA4).
- Language: English is essential, Arabic is a plus
- Education: Bachelor’s degree in Marketing, Business, or a related field.
Please note this is a 6 month contract role. It can be performed remotely. We are not able to provide relocation or sponsorship support with the position.
We work hard to make sure life at Tahaluf is rewarding, supportive and enjoyable for everyone. We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. We don't just accept difference, we celebrate it. We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit. We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.