The Campaign Marketing Specialist is responsible for the management, implementation and delivery of direct marketing campaigns, acting as a point of contact and expertise for technological implementation. Its main objectives are: 1) Planning and implementation of direct marketing strategies in order to achieve the objectives set on the customer base and continuous improvement of specific KPIs. 2) Optimization of direct marketing campaigns (Email, WA, SMS...) marketing automation journey ensuring effectiveness for each touchpoint/channel/device. 3) Support the implementation of marketing projects, starting from maximizing the adoption of the tool, contributing to the definition of best practices in terms of adoption and monitoring.
1.01 Collaborates with internal teams (marketing team members, store managers, consumer engagement and digital division), with the aim of increasing in terms of results and in terms of direct marketing programs
1.02 Plans and builds direct marketing campaigns
1.03 Supports the development and execution of Omnichannel marketing and Omnichannel operation initiatives (e.g. transactional emails)
1.04 Identifies opportunities for growth and efficiency of direct marketing campaigns, intercepting and proposing innovative solutions linked to the tool (e.g. Salesforce new solutions) and best practices
1.05 Supervises and guarantees the delivery of direct marketing campaigns, in terms of timing and content. Proposes any efficiencies in the delivery process.
1.06 Summarizes and shares the results during each campaign with an omnichannel vision (i.e. channel-level performance results, feedback from cross-teams and learnings/insights for future campaigns)
1.07 Consider the possibility of activating A /B tests, surveys, creative and copy tests, in order to improve the performance of each campaign
1.08Promotes the development of role learning through proactive, team and digital activities, aimed at innovation and improving effectiveness/efficiency of its Responsibilities
1.09Promotes, adopts and develops the use of digital technologies within its function in relation to both process management and in relations with internal and external interlocutors involved in the business
1.10Adopts behaviors and promotes operational-cultural actions for Sustainable Development, understood as the interconnection of practices oriented towards the Care of the Environment, Business Processes and Organizational Community
Bachelor's or Master's Degree in Digital Marketing.
Deep interest in the fashion industry and trends.
Highly curious, proactive, and eager to learn.