Executive, Programmatic.

2522 - Executive, Programmatic

Role Summary and Impact

About WPP 650 

Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.

Named WPP 650, after the 650 UK constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You’ll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It’s demanding – but always rewarding.

WPP 650 is a bespoke agency unit within WPP, dedicated to serving the evolving communications needs of government clients. We bring together the best of WPP's talent, technology, and insights to deliver impactful, modern, and effective public communications. We are at the forefront of reimagining how government engages with its citizens.

This is meaningful work with real-world impact – the kind you can point to with pride.

As a Programmatic Account Executive, we will train you in how to plan and buy Display advertising, just bring a can-do attitude and a keenness to learn! You will develop an excellent knowledge of the display marketplace and work closely with the Programmatic Senior Account Executive or Account Manager to contribute to the planning of programmatic media activity. You will work towards being responsible for managing the set-up process for a campaign from start to live date, suggesting and implementing optimisations for live campaigns to achieve the briefed outcome and reporting the results back to the client on a weekly basis. We will support you throughout this learning journey, with online resources, an encouraging direct manager, and a close-knit display team community.  

Key Responsibilities: 

 Campaign Management 

• Use gained marketplace knowledge to translate a clients brief from the Digital Planning team into a Display plan which will achieve success for the brand.  

• Implementation, management, and daily optimisation of campaign activity. 

• Manage the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process 

Client and Partner Management 

• Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity 

• Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results. 

• Create strong working relationships with display and video media partners e.g., Google 

• Attending internal and external training sessions in person to develop platform and marketplace knowledge 

Operational Excellence 

• The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs. 

• Ensure financial accuracy, learning the billing process and applying best practice 

• Maintain standards and process throughout the end-to-end campaign lifecycle 

• Develop close working relationships with internal teams such as ad trafficking team and the reporting team.

Skills and Experience

• Keeps up with the exciting world of digital marketing 

• Proficient use of Excel and Powerpoint 

• Ability to manage their time effectively and of working as part of a group 

• Attention to detail and excellent communication skills, written and verbal 

• Affinity for numbers and with an analytical thought process 

• Proactive and self-motivated, always looking to expanding knowledge and capabilities 

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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