- Responsible for leading the execution of CRM, Paid Media, and SEA activities, driving user acquisition, engagement, retention, and business growth while ensuring alignment with global standards and governance framework.
Collaborates with countries and global teams to optimize campaigns, leverage data and continuously improve marketing effectiveness through best practices, innovation, and shared learnings.
Manages campaign media buy / SEA / CRM planning, budget allocation, and performance optimization to maximize ROI and business growth.
Ensures adoption of global standards, tools, KPIs, and best practices while providing regional feedback and requirements.
Collaborates with countries and partners to deliver integrated and data-driven marketing activities.
Analyzes performance, identifies optimization opportunities, and shares insights across the region and with the global.
Supports marketing technology, tracking, attribution, and reporting implementation to ensure measurement accuracy.
Drive continuous improvement through testing and innovation, specialize in influencer marketing and stay ahead of the curve
Ensures high quality reporting.
Graduate with MBA is preferred; 5 - 8 years experience in the given domain
Operational expertise:
C-Budget Process
Marketing Activity Planning/ Editorial Planning
Performance Tracking and Analytics
Customer Data Platform
Skill sets:
Strategic & conceptual skills
Analytical and creative skills
Stakeholder management and agility