We are on a mission to pioneer the world’s next era of play. As we grow across Europe and Latin America, we’re building The Playstack - the technology powering the next generation of sports, gaming, and fan experiences. Join us, and help make it the most widely used platform in the world! From operations, to marketing, to product, we are looking for talented people who will shape how millions of customers play, watch, and connect every day.
At Superbet, we want to elevate our brand to the next level and continue making waves in the Serbian market. Our goal is to deliver the best marketing campaigns and exceed our customers' expectations. We are looking for an experienced individual who is responsible for strengthening brand relevance, consideration and Top-of-Mind awareness, translating the company’s commercial strategy into impactful brand communication and activation.
The role owns the development and execution of the local brand strategy across ATL, digital, sponsorships, partnerships, content and on-ground activations, ensuring that brand investment contributes to both long-term brand equity and measurable commercial growth.
What you'll be doing:
- Brand Strategy & Positioning: Develop and execute the local brand strategy in line with overall business and commercial objectives. Strengthen brand positioning, differentiation and relevance within a highly competitive betting and gaming market.
- Integrated Marketing & Campaign Management: Coordinate development and execution of integrated brand campaigns across TV, OOH, digital, social, content, PR and BTL. Own the full campaign lifecycle: brief, creative development, media coordination, execution and post-campaign evaluation.
- Sponsorships and club relations: Manage communication with sports clubs, event organizers, and other partners, ensuring contractual obligations and negotiated benefits are fully delivered. Identify new partnerships and cultural/sports opportunities capable of strengthening brand relevance and differentiation.
- Planning and executing activations: Build activation strategies that go beyond visibility and generate measurable consumer engagement and commercial value. Plan and directly participate in delivering on-spot brand activations at sporting events, stadiums, fan zones, and promotional areas.
- Consumer & Competitive Insights: Monitor brand health, consumer perception and competitive activity. Track competitor communication, sponsorships, promotional strategies and media presence.
- Budget & Performance Management: Own and manage the allocated brand marketing budget. Define KPIs and measurement frameworks for major campaigns, sponsorships and activations. Evaluate effectiveness through brand uplift, reach, engagement, acquisition contribution and ROI/ROMI where measurable.
- Practical team and resource organization: You will coordinate with multidisciplinary creative teams,partner closely with Acquisition, CRM, Product, Casino, Sportsbook, Commercial and Operations teams. Lead external creative, media, production, PR and activation agencies. Coordinate multiple stakeholders and projects while maintaining high execution standards and speed to market. Manage agencies and external partners, ensuring quality, speed and cost efficiency.
What we are looking for:
- Minimum of 3 years of experience in advertising/digital/PR agencies or in a Brand Manager role within the consumer goods sector.
- Strong understanding of digital, social, ATL and BTL marketing.
- Experience with sports sponsorships, partnerships or entertainment marketing is highly desirable.
- Commercial mindset with the ability to connect brand activity with business performance.
- You are creative by nature, you think outside the box, propose innovative ideas, and have the ability to connect various creative resources to bring authentic sports stories to life.
- Strong organizational skills, pay attention to detail, and apply a hands-on approach to problem-solving.
- Know how to gather feedback from multiple internal and external stakeholders and seamlessly implement it into the final product.
- Are flexible and open to field work, including working weekends or outside regular hours when major events take place.
- You have a solid understanding of the local and international betting industry and a genuine passion for sports.
- Ability to operate effectively in a fast-moving, highly competitive environment.
- You are an advanced English speaker.
What we offer
- Medical/Health Insurance
- Open Annual Leave
- Employee Assistance Programme
- Training & Learning Development
Additional benefits vary by country and will be shared during the hiring process.
About Super
We are a global technology group, dedicated to building the future of entertainment and fan-centric experiences. With commercial markets in Brazil, Belgium, Poland, Romania, Greece and Serbia, and a network of offices across Spain, Croatia, Malta, Gibraltar, the Netherlands and the UK, we are a truly international organization. Our purpose at Super has evolved from sports and betting into creating the platform that stretches into the wider world of technology-driven entertainment. With a growing and diverse team of more than 5,000 people, we create immersive, responsible, and personalised experiences for millions of customers worldwide.
Shaping the Future of Play
Everything we do at Super is rooted in doing what is right: for customers, for each other, and for our long-term vision. Our Culture Manifesto is our North Star. It captures our purpose, mission, and the six core beliefs that shape how we think, make decisions, and act every day. Want to explore our culture in more detail? Visit our careers page: super.xyz/careers
Super is committed to the highest standards of compliance, safety, and responsibility. As such, we are active members of the International Betting Integrity Association (IBIA) and the European Gaming & Betting Association (EGBA).
At Super, we operate as a high-performing team. We hire and grow talent based on ability and potential, regardless of background and identity because we know diverse perspectives, drive better performance.