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Job Title: Marketing Manager (BPO)
Location | Remote
Time Zone | EST
Role Overview:
We are seeking an experienced Growth Marketing Manager to lead marketing strategy and execution for a business process outsourcing (BPO) company. This is a full-time role requiring direct experience marketing a BPO itself, not a BPO's clients. The ideal candidate is strategic, hands-on, and comfortable owning both brand and demand generation efforts in a fast-paced, service-based environment.
Key Responsibilities:
- Develop and execute marketing strategy for the BPO's own brand, services, and growth goals
- Plan, launch, and manage paid campaigns on Meta Ads (Facebook and Instagram) and Google Ads (Search, Display, and YouTube)
- Set up audience targeting, retargeting, and lookalike audiences to reach decision-makers and generate quality leads
- Create and A/B test ad copy, creatives, and landing pages to improve conversion rates
- Manage ad budgets and bidding strategies, and optimize campaigns to lower cost per lead and improve ROAS
- Set up and maintain conversion tracking using Meta Pixel, Google Tag Manager, and Google Analytics 4
- Oversee content creation, brand messaging, and positioning across digital channels
- Manage social media presence, website content, and email marketing initiatives
- Collaborate with sales and leadership to align marketing efforts with business development goals
- Track and report on marketing KPIs, campaign performance, and ROI
- Manage relationships with external vendors, agencies, or freelancers as needed
Required Qualifications:
- Direct experience working as a Marketing Manager for a BPO company itself (marketing the BPO's own services, not client campaigns) (non-negotiable)
- Proven experience managing ads and/or general marketing strategy in a BPO or outsourcing industry setting
- Hands-on experience running and optimizing Meta Ads and Google Ads campaigns
- Strong written and spoken English with a clear, professional, business-facing communication style
- Ability to manage multiple marketing initiatives and campaigns simultaneously with strong attention to detail
- Must have prior remote work experience, be fluent with remote collaboration tools and platforms (such as Slack, Zoom, Google Workspace, Asana, or similar), and have ideally worked with US or UK-based companies. Applications without this experience will not be considered.
Preferred Qualifications:
- Experience at a well-established BPO
- Experience with LinkedIn Ads for B2B lead generation
- Familiarity with marketing automation tools and CRM platforms
- Experience building employer branding or recruitment marketing campaigns for a BPO
Tools & Technology:
- Meta Ads Manager and Meta Business Suite
- Google Ads, Google Analytics 4, and Google Tag Manager
- LinkedIn Ads
- CRM and/or marketing automation tools
- Google Workspace
- Slack, Zoom, and other remote collaboration tools
Please NOTE:
It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.
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