Ibotta is seeking a Senior Sales Operations Analyst to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. In this role, you will be the analytical backbone of our sales organization - building quota models and delivering the pipeline visibility our GTM leadership needs to make confident decisions. You will also help modernize how the team works, using AI and automation to accelerate analysis, reduce manual effort, and scale our insights. You will work cross-functionally with Sales, Finance, and Sales Operations to design and scale the processes that drive predictable, efficient growth.
This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.
Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one.
What you will be doing:
Quota Modeling & Planning
Lead quota-setting processes, factoring in market potential, historical performance, and hiring plans
Model the impact of headcount changes, territory realignments, and plan design variations on overall attainment
Support annual and mid-year planning cycles by providing scenario analyses for sales leadership and Finance
Pipeline Reporting & Forecasting
Own weekly pipeline and forecast reporting for all sales segments; deliver insights to VP-level stakeholders
Build and maintain dashboards in Salesforce, Looker, and Claude
Identify pipeline health trends - coverage ratios, stage conversion rates, velocity, and deal slippage - and surface actionable insights
Partner with sales managers on call prep and forecast hygiene, drive CRM data quality initiatives
Develop and refine statistical and AI/ML-assisted forecasting models to increase accuracy and reduce cycle time
Sales Analytics & Process Improvement
Analyze rep and segment productivity metrics (ramp time, activity benchmarks, win rates) and recommend operational improvements
Support territory design and account segmentation projects
Translate complex data findings into clear, executive-ready presentations and narratives
AI & Automation
Leverage AI and LLM-based tools to accelerate ad hoc analysis, automate recurring reporting, and draft executive-ready narratives
Identify, evaluate, and pilot AI-powered tools and workflows that improve the efficiency and scalability of the Sales Operations function
Design repeatable, AI-assisted processes that reduce manual reporting effort and shorten turnaround times, and help upskill the broader team on their use
Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere
What we are looking for:
5+ years of experience in Sales Operations, Revenue Operations, or a closely related analytical role
Proven quota modeling experience, including territory planning and attainment analysis
Advanced proficiency in Excel / Google Sheets (complex formulas, pivot tables, scenario modeling)
Hands-on experience with Salesforce CRM; ability to write and interpret SFDC reports and dashboards
Experience with at least one BI or visualization tool (Tableau, Looker, Power BI, or similar)
Demonstrated experience using AI / LLM tools (e.g., Claude, ChatGPT, Gemini) to accelerate analysis, reporting, or communication in a professional setting
Excellent communication skills - able to distill complex analyses into clear business narratives
High attention to detail and comfort managing multiple deadlines simultaneously
Familiarity with SQL for ad hoc data extraction and manipulation
Experience with statistical, predictive, or AI/ML-based forecasting models
Prompt engineering skills or experience building repeatable AI-assisted workflows (e.g., automating reporting or analysis pipelines)
Experience with AI features embedded in CRM or BI platforms (e.g., Salesforce Einstein, Tableau Pulse)
Exposure to CPQ tools or sales methodology frameworks (MEDDIC, SPICED, etc.)
About Ibotta ("I bought a...")
Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $2.6 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.
Additional Details:
This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks, and occasional meals.
Base compensation range: $92,000 - $107,000. Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience.
Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.
Applicants must be currently authorized to work in the United States on a full-time basis.
Applicants are accepted until the position is filled.
For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels.
Recruiting Agency Notice
Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees.