fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products.
As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on.
About this role:
We’re looking for a technical Product Marketer to own go-to-market for fal’s infrastructure products, from Serverless for deploying and scaling custom AI models across thousands of GPUs, to Compute for training on large, interconnected GPU clusters.
This isn’t a role where you inherit a finished product and write messaging around it. You’ll sit at the intersection of product, engineering, sales, and marketing, shaping how we position our infrastructure, how we take it to market, and how GTM insights inform what we build next.
Generative media is creating a new class of infrastructure workload: compute-intensive, latency-sensitive, highly variable, and operating at enormous scale.
The infrastructure for it is still being built. You’ll help define the category, tell the story, and shape the products behind it.
What you’ll do
Own positioning, messaging, and GTM strategy for Serverless, Compute, and future infrastructure products
Turn deeply technical capabilities into clear, compelling stories for developers and technical decision-makers
Develop our competitive positioning across inference platforms, GPU clouds, hyperscalers, and in-house infrastructure
Partner closely with Product and Engineering, bringing market and customer insight into roadmap and product decisions
Build demand-gen programs that drive product adoption, pipeline, and revenue
Own SEO and AEO strategy for infrastructure, capturing developers actively searching for inference, training, and compute solutions
Create technical blogs, benchmarks, product launches, solution pages, architecture explainers, demos, and sales enablement
Work with customers to develop compelling case studies and technical proof points
Find the best stories inside our engineering work and turn them into narratives the market remembers
Qualifications/Nice-to-haves
Deep enough technical fluency to earn the trust of engineers and infrastructure buyers
Strong understanding of concepts like GPU infrastructure, inference, latency, throughput, autoscaling, distributed workloads, model serving, and training
Exceptional writing and storytelling. You can make complicated technology simple without making it simplistic
Experience taking technical products to market and translating product differentiation into demand
Comfortable moving between strategy and execution: from positioning a product to writing the launch page yourself
Strong commercial instincts and a focus on adoption, pipeline, revenue, and measurable GTM outcomes
High ownership and comfort operating in a fast-moving environment where the product and category are still being defined
What we offer at fal
Interesting and challenging work
A lot of learning and growth opportunities
We offer visa sponsorship and will help you relocate to San Francisco.
Health, dental, and vision insurance (US)
Regular team events and offsites
Compensation
$160,000 - $200,000 + equity + comprehensive benefits package
U.S. EQUAL EMPLOYMENT OPPORTUNITY INFORMATION:
fal provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other classification protected by applicable law.