Feastables is on a mission to create the world's most engaging brand. As the CPG industry teeters on the edge of transformation, trust has shifted from traditional corporate giants to innovative individual creators. With the backing of MrBeast, the world's most influential creator, and our unwavering commitment to transparency and superior quality, we are strategically positioned to become the go-to snacking brand for future generations.
At the heart of our ethos is the belief that anything is possible. This belief ignites our innovation and drives us to push boundaries. It's what enables us to deliver incredible products and unique, engaging experiences that keep our fans and customers coming back for more.
Though recognized for our chocolate bars, our vision goes beyond a single product category. We aim to offer a diverse product range, each item tailored to meet our customers' unique tastes and needs. Regardless of the variety, all of our products share a common trait - the guarantee of quality and fun that Feastables is known for.
We're not just building a brand; we're crafting a legacy and just getting started. We are charting an unprecedented path, at an unbelievable velocity, and seeking extraordinary individuals to help us shape the next iconic global brand. Together, we will build something truly remarkable that will resonate with customers worldwide and stand the test of time.
About The Role:
As the Director of Partnerships at Beast Goods, you will play a critical role in growing and managing our portfolio of strategic consumer goods partnerships. You will be responsible for driving commercial performance across key partnerships, identifying new growth opportunities, and building long-term relationships that expand the Feastables and MrBeast Lab Toys brands, and help create new brands.
This role blends strategic thinking with hands-on execution. You will lead partnerships across licensing, co-branded products, retail collaborations, manufacturing relationships, and other strategic initiatives while partnering cross-functionally to bring new opportunities to market. You'll help shape how Beast Goods builds an ecosystem of world-class partners that accelerates revenue growth, strengthens our brands, and supports our long-term business strategy.
What You'll Be Doing:
- Own the performance and growth of Beast Goods' partnership portfolio across multiple categories and business lines
- Build and manage executive-level relationships with strategic partners, serving as the primary business owner for key accounts
- Identify, evaluate, and prioritize new partnership opportunities that drive revenue, expand the portolio, and unlock new consumer experiences
- Develop annual business plans, joint growth strategies, and long-term roadmaps with strategic partners
- Lead quarterly business reviews, performance reporting, and executive governance across the partnership portfolio
- Identify opportunities to expand existing partnerships through new products, retail channels, categories, markets, and commercial initiatives
- Partner with Product Development, Brand Marketing, Operations, Supply Chain, Finance, and Legal to successfully launch and scale partnership initiatives
- Monitor partnership performance against revenue, profitability, and strategic objectives while proactively addressing risks and opportunities
- Lead negotiation support, issue resolution, and executive escalations to ensure healthy, productive partner relationships
- Build scalable partnership operating rhythms, governance models, reporting, and processes to support continued portfolio growth
- Stay informed on industry trends, competitive activity, licensing opportunities, and emerging consumer brands to identify future partnership opportunities
- Develop and mentor a high-performing partnerships team while creating scalable ways of working across the organization
Recipe for Success:
- 10+ years of experience in partnerships, business development, licensing, consumer goods, brand management, or related commercial/ marketing leadership roles
- Proven track record of growing strategic partnerships that deliver meaningful revenue and business impact
- Experience managing complex external business relationships across multiple stakeholders and executive teams
- Demonstrated success building annual business plans and driving commercial performance
- Strong strategic mindset with the ability to translate growth opportunities into executable initiatives
- Excellent negotiation, relationship management, and executive communication skills
- Experience leading highly cross-functional initiatives across Product, Brand Marketing, Operations, Finance, and other business functions
- Ability to operate effectively in fast-paced, high-growth environments with a bias toward action and execution
- Strong commercial instincts supported by analytical rigor and data-driven decision making
- Experience within consumer packaged goods, licensing, retail partnerships, or high-growth consumer brands is highly preferred
- Interest in creator-led brands, modern consumer ecosystems, and building category-defining partnerships