Overview
As a senior marketing professional at Esri, you are enthusiastic, self-motivated, and data-driven. You will leverage your expertise to support campaigns and journey management programs for opportunity acceleration on our Go-To-Market team. You understand the need to effectively tailor initiatives to capture the attention of targeted audiences and expand engagement across buying groups. Your strategic mindset and strong collaboration with team members enable the creation of resources and deliverables leveraged across multiple channels. Analytical thinking drives your ability to evaluate the strengths and opportunities related to program output, and you measure revenue generated from executed channel programs.
Responsibilities
- Communicate and collaborate. Build and maintain strategic relationships with C-level executives, senior stakeholders, and key partners. Align on objectives, market opportunities, and audience strategies. Represent the organization in high-level meetings and industry events. Support critical accounts, repair key relationships, and drive value realization. Lead a relationship strategy focused on long-term customer success.
- Manage multiple priorities and deadline Oversee strategic marketing campaigns across various verticals and markets. Lead project phases, resource planning, budgeting, and risk management. Review and approve estimates, ensuring alignment with enterprise goals.
- Define and lead marketing strategy. Drive enterprise-wide marketing strategies, integrating innovative approaches and new technologies. Develop long-term execution plans, identify knowledge gaps, and implement programs to enhance customer insights and engagement. Set and refine marketing best practices for the organization.
- Analyze and apply data. Demonstrate expertise in advanced data analysis, identifying new and innovative methods and tools. Utilize analytics to inform opportunities, objectives, campaign strategies, measure KPIs, and drive continuous improvement.
- Create and optimize digital content. Lead the development and execution of high visibility campaigns. Drive marketing strategy, oversee multi-channel digital marketing efforts, and implement cutting-edge analytics to evaluate effectiveness. Contribute to the development of best practices for digital content.
- Drive marketing innovation and execution. Lead the planning and execution of marketing strategies for products and services. Integrate new ideas, oversee corporate marketing initiatives, and collaborate with product development, advertising, and communications teams.
- Enhance customer knowledge and data strategy. Lead key initiatives to improve customer segmentation and market intelligence. Consistently drive innovative solutions to achieve superior results in customer engagement.
Requirements
- 8+ years of experience executing complex integrated and digital marketing campaigns
- Proven expertise in developing and executing integrated and digital marketing campaigns
- Demonstrated success in managing multiple large-scale initiatives simultaneously
- Strong executive presence with the ability to engage with stakeholders at the highest levels
- Advanced problem-solving, strategic planning, and leadership skills
- Occasional travel may be required (up to ~20%); travel needs may vary based on business requirements
- Bachelor’s degree in marketing, business, or a related field
- Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
Recommended Qualifications
- Master’s degree in marketing, business, or a related field
- Demonstrated account-based marketing (ABM) experience
- Experience with Adobe Analytics, Adobe Audience, Adobe Target, Power BI, Pardot, and/or Salesforce
- Thorough knowledge of GIS/Esri products
- Recognized expertise in social media strategy, digital content innovation, and marketing automation
- Strong proficiency in enterprise data modeling and analysis methodologies
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Total Rewards
Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
The Company
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.
If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
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