EPHIA is a continuing education platform in aesthetic medicine for licensed physicians and dentists. We combine LÄK-certified online courses with supervised hands-on training in Berlin-Mitte, all on our own platform. Our approach is "Ethik & Business": we support physicians from their first botulinum course all the way to running their own practice. That means sound medical training, real entrepreneurial know-how and a clear ethical stance.
We are profitable and not venture funded. So far all our growth has been organic, through word of mouth and a strong brand in the physician community. After a successful launch of our first location in Berlin, we now want to grow across Germany. We are looking for a Senior Marketing Manager to lead this growth. You will work directly with the founders, and over the next one to two years you will grow into the CMO role.
Tasks
- Set up performance marketing on Meta from scratch and scale it: tracking, creatives, testing and budget allocation
- Own SEO for our plattform technical SEO, content strategy and rankings for course and topic searches
- Build email marketing and CRM: newsletters, lead nurturing and automated funnels from first interest to course booking
- Plan and run the marketing launch for new locations in Germany
- Define KPIs, build dashboards and steer by CAC, conversion rate and ROAS
- Work with the founders on positioning, messaging and growth priorities
- Coordinate with our social media content creator and external partners
- Keep all communication compliant with the Heilmittelwerbegesetz (HWG) and the professional codes for physicians
- Over time, build the marketing team and own the marketing strategy as CMO
Requirements
- 3+ years in marketing, including hands-on experience with Meta Ads and SEO
- A track record of measurable growth, ideally in a startup or small, fast-growing company
- Experience with email marketing, CRM and marketing automation tools
- Strong analytical skills (GA4, Tag Manager, Meta Conversions API, Search Console)
- A builder mindset: you like to set things up yourself before you hand them off
- Vibecoding skills are a big plus: you build landing pages, tools or automations with AI coding tools
- Fluent German and very good English (target audience is german speaking)
- Experience in healthcare, education or another regulated industry is a plus
- Hunger and ownership: you want to grow with us into a leadership role
- Willingness to come to Berlin regularly for team events and to attend some of our courses in person
Benefits
- A strong brand and an engaged community to build on, with paid channels still untouched
- A clear path to CMO within one to two years
- A future equity package that gives you real ownership in a profitable company
- Direct collaboration with the founders and short decision paths
- Growth without investor pressure, because we are profitable and entirely founder owned
- Remote work with regular team events in Berlin
- Freedom and budget to build the marketing setup your way
- A product with a purpose: making aesthetic medicine more ethical and more professional
We look forward to hearing from you. Please send your CV and a few lines about a growth result you are proud of. If you have built something yourself (vibecoded or not), include the link.
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